or over six decades, the Journal of Marketing has established itself as a well-respected, widely used resource by providing the marketing community with original research on all aspects of marketing. Not only does it bridge the gap between theory and application, the Journal of Marketing provides thought-provoking, in-depth articles covering the marketing industry.

Past editors of the Journal of Marketing are:

Paul H. Nystrom, 1936-37 *

N.H. Engle, 1936-39

Ronald S. Vaile, 1937-41

Ewald T. Grether, 1939-43

Reavis Cox, 1941-45

Charles F. Phillips, 1943-47

Clyde W. Phelps, 1945-49

Ralph Cassady Jr., 1947-51

Edward R. Hawkins, 1949-53

Albert W. Frey, 1951-55

Lincoln H. Clark, 1953-57

George L. Mehren, 1955-58

Steuart H. Britt, 1958-67

Eugene J. Kelley, 1968-73

Edward W. Cundiff, 1973-76

Edward C. Bursk, 1976-78

Yoram Wind, 1978-81

William H. Cunningham, 1981-84

Shelby D. Hunt, 1984-87

Roger A. Kerin, 1987-90

Thomas C. Kinnear, 1990-93

P. Rajan Varadarajan, 1993-96

Robert F. Lusch, 1996-1999

David W. Stewart, 1999-2002

*Paul H. Nystrom was the first editor-in-chief. For the ensuing 22 years, the practice was to serve as managing editor for two years and then as editor-in-chief for two additional years.