Year
|
Recipient
|
Manuscript Title
|
| 2002 |
Roland Rust, Christine
Moorman, Peter Dickson |
"Getting Return
on Quality: Revenue Expansion, Cost Reduction, or Both,"
Vol. 66, No. 4 |
| 2001 |
Rakesh Niraj, Mahendra Gupta, Chakravarthi Narasimhan
|
"Customer Profitability
in a Supply Chain," Vol. 65, No. 3 |
| 2000 |
Lee G. Cooper |
"Strategic Marketing Planning
for Radically New Products," Vol. 64, No. 1
|
| 1999
|
Anil
Menon
Sundar G. Bharadwaj
Phani Tej Adidam
Steven W. Edison |
"Antecedents
and Consequences of Marketing Strategy Making: A Model and
a Test," Vol. 63, No. 2
|
| 1999 |
Ramarao Desiraju
Steven M. Shugan |
"Strategic
Service Pricing and Yield Management," Vol. 63, No. 1
|
|
| 1998 |
Rajendra K Srivastava
Tasadduz A. Shervani
Liam Fahey |
"Market-Based Assets
and Shareholder Value: A Framework for Analysis," Vol. 62,
No. 1 |
| 1997 |
Joseph Alba
John Lynch
Barton Weitz
Chris Janiszewski
Richard Lutz
Alan Sawyer
Stacy Wood |
"Interactive Home
Shopping: Consumer, Retailer, and Manufacturer Incentives
to Participate in Electronic Marketplaces," Vol. 61, No.3 |
| 1996 |
Glen L. Urban
Bruce D. Weinberg
John R. Hauser |
"Premarket Forecasting
of Really-New Products," Vol. 60, No.1 |
| 1995 |
Roland T. Rust
Anthony J. Zahorik
Timothy L. Keiningham |
"Return on Quality
(ROQ): Making Service Quality Financially Accountable," Vol.
59, No. 2 |
| 1994 |
Stephen J. Hoch
Xavier Drèze
Mary Purk |
EDLP, Hi-Lo, and
Margin Arithmetic |
| 1993 |
Louis P. Bucklin
Sanjit Sengupta |
Organizing Successful
Co-Marketing Alliances |
| 1992 |
Frederick E. Webster,
Jr. |
The Changing Role
of Marketing in the Corporation |
| 1991 |
Paul E. Green
|
Segmenting Markets
with Conjoint Analysis |
| 1990 |
Ajay K. Kohli
Bernard J. Jaworski |
Market Orientation:
The Construct, Research Propositions and Managerial Implications
|
| 1989 |
Stephen J. Hoch
John A. Deighton |
Managing What
Consumers Learn From Experience |
| 1988 |
George S. Day
Robin Wensley |
Assessing Advantage:
A Framework for Diagnosing Competitive Superiority |
| 1987 |
Robert Jacobson
David Aaker |
The Strategic
Role of Product Quality |
| 1986 |
C. Whan Park
Bernard J. Jaworski
Deborah J. MacInnis |
Strategic Brand
Concept-Image Management |
| 1985 |
Robert Jackson
David Aaker |
Is Marketing Share
All That It's Cracked Up to Be? |
| 1984 |
Rajendra K. Srivastava
Mark I. Alpert
Allan D. Shocker |
A Customer-Oriented
Approach for Determining Market Structures |
| 1983 |
Christopher H.
Lovelock |
Classifying Services
to Gain Strategic Marketing Insights |
| 1982 |
Paul F. Anderson
|
Marketing, Strategic
Planning and the Theory of The Firm |
| 1981 |
Robin Wensley
|
Strategic Marketing:
Betas, Boxes or Basics |
| 1981 |
Paul E. Green
J. Douglas Carroll
Stephen M. Goldberg |
A General Approach
to Product Design Optimization Via Conjoint Analysis
|
| 1980 |
Frederick E. Webster,
Jr. |
The Impact of
Inflation Accounting on Marketing Decisions |
| 1979 |
John D.C. Little
|
Decision Support
Systems for Marketing Managers |
| 1978 |
Jean-Marie Choffray
Gary L. Lilien |
Assessing Response
to Industrial Marketing Strategy |
| 1977 |
George S. Day
|
Diagnosing the
Product Portfolio |
| 1976 |
Henry J. Claycamp
|
Planning Product
Line Strategy: A Matrix Approach |
| 1975 |
Victor P. Buell
|
The Changing Role
of the Product Manager in Consumer Goods Companies |
| 1974 |
E. T. Grether
|
Marketing and
Public Policy: A Contemporary View |
| 1973 |
Yoram Wind |
A New Procedure
for Concept Evaluation |
| 1972 |
Philip Kotler
|
A Generic Concept
of Marketing |
| 1971 |
Philip Kotler
Gerald Zaltman |
Social Marketing:
An Approach to Social Change |
| 1970 |
David S. R. Leighton
|
The Internationalization
of American Business- The Third Industrial Revolution |
| 1969 |
Philip Kotler
Sidney J. Levy |
Broadening The
Concept of Marketing |
| 1968 |
Charles S. Goodman
|
Do The Poor Pay
More? |
| 1967 |
E. T. Grether
Robert J. Holloway |
Impact of Government
Upon the Market System |
| 1966 |
Joel Dean |
Does Advertising
Belong in The Capital Budget? |
| 1965 |
Samuel G. Barton
|
A Marketing Model
for Short-Term Prediction of Consumer Sales |
| 1964 |
Ralph S. Alexander
|
The Death and
Burial of "Sick" Products |
| 1963 |
John C. Maloney
|
Is Advertising
Believability Really Important? |
| 1963 |
Thomas E. Coffin
|
A Pioneering Experiment
in Assessing Advertising Effectiveness? |
| 1963 |
Paul E. Green
|
Bayesian Decision
Theory in Pricing Strategy |
| 1963 |
Harry V. Roberts
|
Bayesian Statistics
in Marketing |
| 1962 |
Robert D. Buzzell
Charles C. Slater |
Decision Theory
and Marketing Management |
| 1960 |
Alfred Politz
|
The Dilemma of
Creative Advertising |
| 1959 |
Irving S. White
|
The Functions
of Advertising in Our Culture |
| 1958 |
Pierre Martineau
|
Social Classes
and Spending Behavior |
| 1957 |
James A. Bayton
|
Motivation, Cognition,
Learning - Basic Factors in Consumer Behavior |
| 1956 |
Wendell R. Smith
|
Product Differentiation
and Market Segmentation as Alternative Marketing Strategies
|
| 1955 |
Robert Ferber
|
Sales Forecasting
by Sample Surveys |
his year Werner J. Reinartz and V. Kumar have been selected as the
recipients of the MSI/H. Paul Root Award for their article "The
Impact of Customer Relationship Characteristics on Profitable Lifetime
Duration,” which appeared in the January 2003 (Vol. 67, No.
1) issue of the Journal of Marketing. This article was chosen by
members of the Journal of Marketing Editorial Review Board for its
significant contribution to the advancement of the practice of marketing.