Roland T. Rust, editor
   
     
   
 
   
   
       
   
   
   
   
   
   
       
   
   
   
 
   
       
 
The Journal of Marketing, established in 1936, is the recognized leader in its field. Published quarterly, The Journal of Marketing provides the marketing community with the finest research being conducted in all aspects of marketing. As the premier research publication for marketing, The Journal of Marketing is designed to meet the challenge of bridging the gap between theory and application.

Contributed articles are subjected to a rigorous peer review process by an experienced and highly regarded review board. This process guarantees the reader thought-provoking, in-depth articles covering a wide spectrum of marketing-related issues and concerns.

Articles in The Journal of Marketing furnish information on marketing needs and trends that:

   
 
  Demonstrate new techniques for solutions to marketing problems.
     
    Review those trends and developments by reporting research.
       
    Contribute generalizable, validated findings.
       
    Present new ideas, theories, and illustrations of marketing thought and practice.
       
 

The Journal of Marketing's readers include marketing academicians, executives in a wide variety of marketing settings, and respected academic institutions and libraries.

   

American Marketing Association

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© 2007 Journal of Marketing